Calligraphy Revival: Riding the Nostalgia Wave

By Jane Grey for


LONDON—Hand-written letters have become a rarity. So rare that they’re extra-special, and so special that they’re becoming more chic. Like vinyl records have become collectibles, and typewriters have become edgy, writing letters by hand has become a bit of a novelty. Its part of the vintage resurgence – and it’s not just for hipsters.

In a society where the emphasis is on fast – instant food, instant messages, and instant information – the thoughtful process of writing is, for many, a nostalgic art form. And it’s become big business.

Lucy Edmonds had no intention to teach the art of writing when she launched her online stationery store, Quill London, in 2012. But two years into trading, she saw a trend emerging on her social media feed: exquisite writing. “It was this thing called Modern Calligraphy,” she recalled, something that had taken off in America.

It’s something where you can be completely offline and lose yourself in it.

— Lucy Edmonds, Quill London

But there was nowhere to learn it in the UK, so that summer, she found the talented Imogen Owen and hosted London’s first Modern Calligraphy class. It was an overwhelming success. They now run 70 classes a month and have a waiting list that’s thousands of names long.

Read more here.

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